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Gigantic Releasing, which recently debuted the critically acclaimed documentary Must Read After My Death, may be an ironic name for the new arm of the Gigantic Group, since only indie vet Mark Lipsky and an assistant are behind the wheel. But the concept for this new independent distributor, if not gigantic, certainly encapsulates big intentions, a grand vision and, says Lipsky, “an industry-changing paradigm.”

In fact, Gigantic boasted the first ever national theatre/online day-and-date release, with its GiganticDigital.com website offering viewers high-quality streaming of the film—actually the highest resolution that a viewer’s broadband connection can handle—at a manageable $2.99 for a three-day viewing window while sparing them disruptive, annoying ads.

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