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Fresh from an announcement earlier this year that they would be entering the first-run digital market, Gigantic Digital Cinema has developed a deal with distributor First Run Features to release their award-winning feature “Bliss” online simultaneous with the New York release. The August 7th digital release will initially only be available for those outside the New York metropolitan area and other areas where the film is booked theatrically, to provide exclusivity for the theaters. This block will continue on until at least two weeks after the film’s theatrical run.

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