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The Other Kind of Green Screen: Gigantic Digital offers a green alternative by Mark Lipsky on 2009-02-16
Have you ever thought about the waste disposal nightmare that results from the distribution of motion pictures? For starters…
How about enough celluloid to stretch across 33,453,000 football fields every year?
In this new “Inconvenient Truth” era, we seem to be bombarded with images of melting glaciers and predictions of imminent environmental doom. It has become rather impossible not to consider alternatives to our current strains on Mother Nature.
Here’s where Gigantic Digital diverges from the status quo. The Gigantic Digital “moviegoing” experience is inherently green-conscious. Since it enables screening from home, it requires no transportation to reach a bricks-and-mortar cinema. Ticket transactions, all via internet and email, are completely paperless. Any food or drinks consumed during a Gigantic Digital screening can be enjoyed using washable dinnerware or recyclable paperware- on the moviegoer’s own terms! Any heat or air conditioning would likely be present regardless of whether or not someone was screening a film so no significant toll increase on the power grid. From a behind-the-scenes industry perspective, a digital film also eliminates the hours and wattage that go into creating 35 mm film prints for each exhibiting theater not to mention the planes, trains and buses necessary to transport those prints across the country.
While we are certainly not advocating for the extinction of traditional movie theaters, alternative models like Gigantic Digital can help minimize the movie industry’s carbon footprint.
Though Kermit the Frog once said, “It’s not easy being green,” we at Gigantic Digital would like to think that it’s never been simpler… or more entertaining.